What is branding & marketing?

Here’s a super simple way of looking at it: Branding is your house. Marketing is the hammer you built it with. Your branding is how you talk about yourself as a company, and it’s the image you nurture.

How do you define your brand?

In other words, defining your brand. This means carefully choosing your illustrations, logo, typography and business colors to embody your brand’s values. For example, if you’re a bold brand, you’d likely choose a bright color palette and a punchy copy voice.

What are the best tips for creating a brand?

Top tips for creating a brand include crafting a brand style guide, creating and saving branded templates, and measuring brand equity. What is Branding?